Atellior is delighted to be developing the new signature hotel brand SIRO launched by Kerzner. Stay tuned!
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Kerzner International has launched a fitness and wellbeing brand called SIRO, representing the pillars of Strength, Inclusive, Reflection and Original. The first SIRO hotel will launch in Porto Montenegro in 2023, SIRO Boka Place.
Atellior is appointed to develop the interior design of the brand new SIRO hotel. The design and creative process was inspired by the needs of a global community who desire to lead a high-performance, fitness-centered lifestyle in a transformative and nurturing environment.
The hotel’s interiors bring this concept to life through use of natural materials (oak, plaster, stone) with contemporary finishes and reflect the different energies of the space. A bold palette of tan leather, dark greens and textured concrete surfaces found in the active zones contrast with the soft hues of warm-toned plaster and light woods of the relaxing public areas.
The SIRO experience will offer ways to discover the destination through a variety of performance fitness activities reflective of each destination, such as cycling, sailing, hiking, boxing, climbing, kite surfing, parkour, and skiing, to name a few. SIRO Boka Place will offer guests a number of demanding sailing circuits, as well as a variety of cycling routes of varying length and altitude for all fitness levels.
SIRO will be digitally integrated, changing the way that hospitality moves to ensure a smooth guest journey. In addition, SIRO will offer streaming classes, workshops, and knowledge-sharing events to further connect the SIRO community.