Atellior is featured in Hotel Designs about the development of a new SIRO brand, the game changer in hotel design and hospitality, with Kerzner International.
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Kerzner International has launched SIRO (Strength, Inclusive, Reflection and Original), a new hospitality brand that’s purpose will be to offer a balanced wellbeing experience for guests aspiring to become a healthier, more energised and rejuvenated version of themselves. The forward-thinking aim will be nurtured by SIRO’s engaging environment, supported by experts in a suite of health-related specialisms and made especially memorable by opportunities to experience destinations urban – from urban jungles to serene countryside – through the lens of fitness.
The holistic wellbeing brand’s first property will be located in Boka Place, a new neighbourhood in the luxury marina destination of Porto Montenegro. Combining a 96-guestroom hotel and 144 managed residences, SIRO Boka Place is being designed by London-based design studio Atellior, and is slated for completion by the end of 2023.
“It is always very exciting to create the first property for a new hospitality brand and this is particularly so with SIRO because it is such a forward-looking concept – destinations of excellence forging an approach to fitness and wellbeing that meets the aspirations of modern, global lifestyles,” Una Barac-Tinegate, Executive Director of Atellior, told Hotel Designs.