Offering an authentic local experience was the central goal of Atellior
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As the fastest-growing generation, Generation Z has become a hot topic in conversations surrounding hotel, restaurant and bar design. Loosely defined as the group born between 1997 and 2012, the youngest members of Generation Z are entering their twenties, inching towards the possession of disposable incomes, and seeking hospitality experiences to spend them on. To meet their unique needs, designers, architects, hoteliers and restauraunteurs need to become familiar with the way in which Gen Z’s guest demands differ, and respond with innovative solutions to cater to them.
For Sleep & Eat Virtual, designers and hotel brands will be rising to precisely this challenge; creating immersive guestrooms, dining experiences and more, all uniquely designed to meet the demands of the guest of 15 years time. From integrating social media technology to crafting authentic ‘local’ experiences, we explore the design trends tipped to please the upcoming generation, and the inspiring hospitality projects of 2020 designer cohort already leading the way.
What do Generation Z really want from a hospitality experience, and how can designers and architects ensure they are meeting the needs of the new generation of guests?
OFFERING AUTHENTIC LOCAL EXPERIENCEAs the luxury hospitality sector departs from the insular resort model of earlier decades, younger guests are increasingly coming to expect an ‘authentic local experience’ with regard to interiors, food, character, materials, activities, and beyond.
Offering an authentic local experience was the central goal of Atellior, the luxury interior design firm creating the Lounge Bar for Sleep & Eat Virtual, when designing the Park Plaza Utrecht. Utrecht, known as birthplace of Theo Van Doesburgh one of the founders of De Stijl movement, inspired the hotel’s design, and brought the past into the future for art and history lovers.
To keep up to date with how this year's designers and hotel brands bring to life their Sleep & Eat Sets for the guest of 15 years time, register your interest for Sleep & Eat Virtual.